About

Lúcia Prado makes images that stay with you.

Lúcia Prado is an art director and visual artist from Belo Horizonte. After a decade working with studios in London, Paris and New York, she returned to Brazil in 2021 and now works independently for clients around the world.

Her work moves between campaigns, editorial projects and identities, always led by the image. She builds visual worlds from colour, shadow and typography, and directs photographers, stylists and designers to keep that world consistent from the first shoot to the last poster.