Campaign · 2026
A portrait-led world where colour, movement and atmosphere become the identity.
Nocturne is the autumn campaign for Maison Lior, a small fashion house known for tailoring in dark, saturated fabrics. The brief asked for images that felt like stills from a film nobody had seen yet.
Challenge
The collection is mostly black and deep blue, which can turn flat in photographs. The campaign also had to work at very different sizes, from phone screens to building wraps.
Approach
We shot at night with a single coloured light source per set, using slow shutter speeds to capture movement in the fabric. The typography was kept small and fixed in one corner, like film credits.
Result
The campaign ran across print, outdoor and social channels in two countries. The coloured-light approach has since become part of the house’s visual identity.
Project details
- Client — Maison Lior
- Year — 2026
- Discipline — Campaign
- Location — Paris and São Paulo
Credits
- Art direction — Lúcia Prado
- Photography — Ana Beatriz Lobo
- Styling — Théo Marchand
- Retouching — Studio Grão